KATHMANDU, December 3 —The Nepal Tourism Board (NTB) and Nepal Airlines Corporation (NAC) have signed a Memorandum of Understanding (MoU) to join hands to promote Nepal’s tourism products in international markets. This partnership aims to enhance Nepal’s visibility on the global tourism map, while also investing in the development of tourism-related skills and expertise within Nepal’s tourism workforce.
Under the terms of the MoU, NTB and NAC are committed to not only promoting Nepal’s unique tourism offerings but also empowering local tourism professionals through skill-building opportunities tied to global tourism fairs, digital campaigns, familiarization trips (FAM trips), joint publicity, mega events, and branding activities—marking a new phase in Nepal’s tourism diplomacy.
NTB will provide Nepal Airlines complimentary participation as a “Partner Airline” in all major promotional programs, including international travel fairs, sales missions, roadshows, press meets, and FAM trips. In return, Nepal Airlines will offer up to 100 kg of promotional materials free of charge on its flight destinations, provide gift tickets for joint events, and extend discounted ticket facilities.
Skills Development in Tourism Promotion and Management
One of the key objectives of this partnership is to cultivate a pool of highly skilled professionals across Nepal’s tourism sector. By involving influential personalities, journalists, bloggers, tour operators, and tourism professionals in FAM trips, NTB and NAC will create valuable opportunities for local tourism practitioners to refine their expertise. These FAM trips will provide first-hand exposure to international standards in hospitality, destination marketing, and cross-cultural communication, ensuring that Nepali tourism professionals can enhance their service offerings and attract a wider international audience.
he agreement also outlines integrated cooperation in digital advertising, promotional videos, joint branding, website link support, and the production of joint hoarding boards for Nepal’s destinations and tourism products. NTB and NAC will jointly produce brochures, guidebooks, posters, and culturally rich promotional materials as needed. They will also collaborate on national day celebrations abroad, trade events, and mega events in Nepal featuring foreign artists, filmmakers, athletes, and celebrities, for which NAC will provide concessionary tickets.
This partnership is expected to make Nepal’s tourism promotion structure more dynamic, coordinated, and result-oriented. Both organizations will prepare a joint report every six months to evaluate the effectiveness of collaborative activities.
Following the signing of the MoU, NTB Chief Executive Officer Deepak Raj Joshi described the collaboration as a historic step toward enhancing Nepal’s global image and market outreach. He stated, “Nepal Airlines is our national pride, and tourism is its core driver. This strategic partnership will help elevate the ‘Nepal Brand’ globally with stronger promotion and visibility. From airport to destination, integrated promotion will make Nepal’s identity clearer and more impactful.”
